Think ALM
FREE PLAYBOOK · FOR REAL ESTATE PRINCIPALS
How much commission is sitting in your CRM right now?
If you have between 5,000 and 80,000 leads in your database, the answer is probably more than your annual GCI. Run the audit on yours.
Get the audit — 8 pages, free.
Used by Forsyth Real Estate — Sydney agency, operating since 1924.
Eight pages. Fifteen minutes. The math most agencies have never run.
Calculate your dormant pipeline
The four-stream formula, a worked example on a 12,000-lead database, and a fillable table for your own numbers.
Score your database health
A 10-point rubric across data quality, activity, and systems. Score 0–3 means latent value is sitting on the floor.
Identify the highest-value streams
Appraisal-eligible vendors, buyer pipeline, rental → property management, vendor referrals. Which one is most extractable from your CRM.
Understand why most attempts fail
Manual outbound, bulk SMS blasts, outsourced call centres — three failure modes and the four properties of a system that actually works.
Built inside a 100-year-old Sydney agency.
Forsyth Real Estate has been operating in Sydney since 1924. Earlier this year we deployed an AI database reactivation system inside their Repit CRM. It works their lead database around the clock, qualifies in real time, and books appointments directly into agent calendars. The audit is the playbook — the same one we used to scope that engagement.
Who wrote this
Charlie Bailey, founder of Think ALM. Fifteen years in sales — D2D, B2B, phone, management. Built Think ALM specifically for Australian real estate, embedded in real agencies, building systems that ship. Based in Melbourne.
FAQ
Is this actually free?
Yes. Eight pages, no email-gated upsell, no fake “book a call to unlock the second half.” Submit the form, get the PDF. The methodology is yours.
Will I be added to a sales sequence?
Yes, but a useful one. After the audit you'll get the Forsyth case study, a short note on how to interpret your score, and a single soft offer to book a 15-minute call. No phone calls. No daily emails. Unsubscribe anytime.
Who is this for?
Real estate agency principals and operations leads in Australia with 5,000+ leads in their CRM. If you're a solo agent or under 5,000 contacts, the math will still work but the ROI on the system Think ALM builds won't justify the engagement.
Run the audit. Then decide.
Eight pages. Calculator inside. The four-stream framework. Your move.